On February 27th, Farrow & Ball, the almost 80-year-old British paint and wallpaper brand, will launch 12 New Colors–the company’s first batch of new colors since 2022.
“The new colors range from a deep terracotta to a crisp blue, an earthy green to a delicate pink, with inspiration including a dependable garden tool, folkloric fireplaces and even the humble duster,” the company says. “This grounded palette celebrates, illuminates and indulges in the everyday. The hidden heroes of our fondest memories and the special touches that make a moment an occasion.”
Developed by Color Curator Joa Studholme and creative director Charlotte Cosby, the new colors celebrate the ordinary household treasures that enhance consumers’ daily lives, the company says.
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The launch includes nine new colors as well as three old shades––Sap Green, Broccoli Brown and Etruscan Red––that the company dug up from its extensive archives. “I love delving into our archive, there are some real treasures tucked away in there and I’m thrilled these three are getting another turn in the spotlight,” Cosby says.
“Over the last few years, we’ve relished living with colour,” Studholme explains. “It’s opened our eyes to all the shades surrounding us, which we often don’t think about. The treasures right under our noses. Now, we’re ready to embrace more colour and celebrate these unsung heroes in our homes.”
Studholme continues, “Marmelo, named after the quince that inspired marmalade, is one of my favourite new colours. Who could fail to be comforted by that familiar orange reminiscent of warm, buttered toast and conversations around the breakfast table? I also have a real soft spot for Douter. It sits somewhere between Inchyra Blue and Green Smoke, but it was really inspired by traditional brass candle snuffers and I always think candlelight brings a magical quality, whether it’s a dinner party or just a cosy evening in.”
All of the paint is made in the company’s Dorset, England, factory.
